These are set by Meta (Facebook) and must be followed strictly:
Business Verification
You must complete Facebook Business Verification.
A verified business is required to request access to the WhatsApp Business API.
Data & Privacy Compliance
Messaging Policy
Template Messages (for notifications) must be approved by WhatsApp.
24-Hour Customer Service Window: You can send free-form messages only within 24 hours of the last user interaction.
No spam, promotions without opt-in, or sensitive content .
Notification and Communication Consent
By accepting this policy, you acknowledge and consent to receive notifications and promotional communications from us through various channels, including but not limited to email, mobile push notifications, SMS, RCS (Rich Communication Services), WhatsApp, or any other digital communication platforms.
Registration & Approval
Carrier/Google Restrictions
Must follow the operator or Google’s branding policies.
RCS campaigns may be rejected if not aligned with guidelines.
Prohibited Content
Illegal, fraudulent, misleading, or harmful content is strictly banned.
No unauthorized product/service promotions.
Payment Terms