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Terms and Conditions

These are set by Meta (Facebook) and must be followed strictly:

Business Verification

  • You must complete Facebook Business Verification.

  • A verified business is required to request access to the WhatsApp Business API.

Data & Privacy Compliance

  • You must comply with GDPR, IT Act (India), or applicable local laws.
  • Customers must opt-in to receive messages from your business (via checkbox, web form, etc.).

Messaging Policy

  • Template Messages (for notifications) must be approved by WhatsApp.

  • 24-Hour Customer Service Window: You can send free-form messages only within 24 hours of the last user interaction.

  • No spam, promotions without opt-in, or sensitive content .

Registration & Approval

  • Businesses must register with a Messaging Partner (MSP) or carrier.
  • Approval is required for sender ID and branding

Carrier/Google Restrictions

  • Must follow the operator or Google’s branding policies.

  • RCS campaigns may be rejected if not aligned with guidelines.

Prohibited Content

  • Illegal, fraudulent, misleading, or harmful content is strictly banned.

  • No unauthorized product/service promotions.

Payment Terms

  • Charges apply for template and session messages.
  • Country- and category-based pricing.