How WhatsApp Charges for Chats
WhatsApp conversations are messages exchanged between businesses and users within a 24-hour window initiated by the business. During this period, businesses and users can send any number of messages, including template messages, without additional charges.
The charges for conversations vary based on the category of the template message and depend on the recipient’s country. For Indian numbers, the costs are as follows:
1. Marketing Conversation: ₹0.78
2. Authentication Conversation: ₹.0.12
3. Utility Conversation: ₹.0.12
4. Service Conversation: Pricing not specified
These prices are applicable for sending conversations within India and are exclusive of GST. The 24-hour conversation session starts when a business messages a user.
Additionally, business get free conversations per month for user-initiated conversations, and the application for a Blue tick is free of charge. All mentioned prices are valid only within the 24-hour period.